CMO Insight
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Raja Rajamannar (Mastercard): Purpose-Driven Marketing with “Priceless” Experiences
Explore MoreRaja Rajamannar has led Mastercard’s shift from traditional marketing to purpose-driven branding, emphasizing experiential marketing.
By Rhodaline Morgan
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Phil Schiller (Apple): Minimalist Marketing that Amplifies Product Quality
Discover NowPhil Schiller’s minimalist approach at Apple is renowned for its focus on product-centric marketing, emphasizing design, quality, and simplicity over overtly promotional tactics.
By Rhodaline Morgan
Antonio Lucio (Formerly at Facebook, HP, and Visa): Inclusion and Diversity as Core Brand Values
Antonio Lucio has long championed diversity and inclusion in marketing, embedding these principles into brand identity to resonate with broader, more diverse audiences.
By Rhodaline Morgan